How I Use ChatGPT for ThingsToDoInAustin.com

When you run a local experiences site, a single event can turn into a listing, an Instagram caption, and a newsletter mention. The details have to agree across all of them, but people are reading each one for a different reason. I use ChatGPT to help me think through that kind of work on ThingsToDoInAustin.com.

Take a paddleboarding page as an example. Someone finding it through search may be figuring out where to rent a board and what they need to bring. Someone opening an email might simply be looking for a Saturday idea. I can use the same set of confirmed details to sketch both versions and see where each one needs a little more explanation.

I like to read the draft as if I’m making the plan myself. If I’m still asking where to show up or what’s included, I know what I need to check. For a listing, I go back to the operator for the practical details and make sure the booking link takes people where I say it does. For an event recap, I’d start with the details we can actually report from the event.

The part I care most about is whether someone can make a plan after reading it. Sometimes that means cutting an entire paragraph and adding one sentence about where to meet.